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Technology Ventures: From Idea to Enterprise, by Thomas Byers, Richard Dorf, Andrew Nelson
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For business, engineering, science, and professional students who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology, and the life sciences - ensures wide-ranging appeal to anyone with an interest in high-potential ventures. Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment. Coverage on customer engagement, the customer development process, and the latest insights on business model design, have been expanded. Special attention has been paid to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech. The organization of key topics such as: intellectual property, the new venture organizations, and marketing and sales, has been enhanced. Also available with this edition are additional web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
- Sales Rank: #31111 in Books
- Published on: 2014-01-21
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x 1.10" w x 7.40" l, .0 pounds
- Binding: Hardcover
- 624 pages
About the Author
Andrew J. Nelson is Assistant Professor of Management at the University of Oregon's Lundquist College of Business, where he teaches courses in strategy and entrepreneurship. He received his Ph.D. and B.A. degrees from Stanford University and his M.Sc. from Oxford University. Prior to joining the University of Oregon, he held the post of Lecturer in management science and engineering at Stanford University. Dr. Nelson is well known for his research into university-based entrepreneurship
Richard C. Dorf is Professor of Electrical Engineering and Professor of Management at the University of California, Davis. He is author of Introduction to Electric Circuits (7th Ed.), Modern Control Systems (10th Ed.), Handbook of Electrical Engineering (3rd Ed.), Handbook of Engineering (2nd Ed.), and Handbook of Technology Management. He is the co-founder of six technology firms and was recently elected a Fellow Member in The American Society for Engineering Education (ASEE)in recognition of his outstanding contributions to the Society.
Tom Byers is Professor of Management Science and Engineering at Stanford University and founder of the Stanford Technology Ventures Program, which is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. After receiving his Ph.D. from UC Berkeley, Tom spent over a decade in leadership positions in technology companies including Symantec Corporation. His teaching awards include Stanford's highest honor in 2005 and three national awards for entrepreneurship educators.
Most helpful customer reviews
13 of 13 people found the following review helpful.
Expensive but very comprehensive
By startupsidekick
Technology Ventures is a book that I'll be keeping for a long time. It is a bit expensive (it's a text book, so this is not unexpected), but unlike many other books, you'll probably keep this one.
It covers the basics of launching a business, and it discusses legal issues, marketing, and HR in an engaging format.
Who should read this book:
If you have an academic background in technology, and want to launch a new business, this book will be perfect for you
Who should not read this book:
If you are looking for a quick, light read, this book will be too much for you. Also, if you're looking for information about social media marketing tactics, this book won't really help you
What I like about this book is that it really provides you with everything you need to know about launching a technology company. It covers everything, from the conception stage, to the legal issues. It is taught to Stanford students, and with good reason; its a very good book.
Jason
[...] (Visit us for more entrepreneurial advice on technology ventures)
6 of 6 people found the following review helpful.
Buy this only if you have to
By Haz
The title says it all - if it is a required book for your class then get it. I got this beginning of 2012 when I finishing my senior year in college. As an electrical engineering major, I referred to my textbooks a great deal. I actually kept most of my textbooks from undergrad (I may be a bit of a hoarder), but not this one. The reason was simple, I didn't find this book to be particularly useful. I took an entrepreneurship course that required this book. This book has very basic econ mixed in with real world examples. It will talk about strategies of a start-up business and then discuss how amazon/google/p&g/etc. do so well. Honestly it is like a blended in version of econ and wikipedia, so not so good.
I feel that most textbooks bought on this site are school related so you have to get it. But if there is a choice, I would go with a different book.
6 of 6 people found the following review helpful.
Layout is weird and text is hard to read
By C.N,
Well the layout is a little weird. Not like normal textbooks but it is broken up by main sections then by subsections and I honestly didn't read much more than the 3rd or 4th chapter because of the way it was written. The text is a light blue color which makes it somewhat hard to read for long periods of time. Starts to blend in with the white paper.
The content was dry and nothing I hadn't really learned in marketing or entrepreneurship classes.
EDIT: I guess the 4th edition had black ink. This review is for the 3rd addition.
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